Allard USA would like to congratulate Carol Hiemstra-Paez as she announces her retirement.
Carol has spent over 50 years selling, marketing and developing products for the O&P industry, working for various companies such as Stryker, Zimmer, Camp Healthcare, Hanger and Allard USA.
Carol Hiemstra-Paez "Is the reason Allard USA exists today" says Dennis Williams, Allard USA CEO.
Carol started working for Allard in 1997 with the mission to introduce two industry significant products into North and South America. The two newly patented, innovative products;
- The worlds first carbon composite AFO, named ToeOFF®
- S.W.A.S.H. ®, the world’s first variable abduction hip orthosis.
It wasn’t an easy road in the early days for the ToeOFF® AFO, she recalls many practitioners’ initial response, “There is no way a prefabricated AFO can offer the stability and support of my custom fabricated plastic AFO”.
S.W.A.S.H. ®, was also initially met with some resistance, physicians saying, “I fix adductor tone with surgery”. Thanks to Carol’s dedication and passion for these life-changing products, she was instrumental in developing creative marketing and education strategies to change those mindsets and to set up the American distribution center in Rockaway, New Jersey.
In addition, over the past 22 years, she has been a key liaison working closely with the Swedish R&D development team and marketing department to develop products and marketing strategies to meet the needs of its customers and patients creating “Support for Better Life”.
Carol tells us, “she plans to use her golden years to spend more time with her family, help her husband with the gardens surrounding their Florida home, and make use of her pottery studio”.